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Why is it that there are many shops where "rice" is included in in wholesale dealer of riverside fish market?

We are worried about the name called "Yoneya" when we see the name of shop facing shed alley in "Nihonbashi Bridge fish market design" of ward-designated tangible fortune (ancient documents) Kaneko dwelling house storehouse (last part of Edo era). Why would the totally irrelevant name be included in store's name in fish? Even if we see "nichihonkyogyoshijokorezu" of around 1921,

There is store's name called U.S. Yone, beisho, bei*, Yonekichi, beiryu, rice tiger, rice plum and can judge when we must have been derived from "Yoneya".

The Magoemon Mori clan aimed at large Funamachi (current: 1, Nihonbashimuromachi) neighborhood nearly Nihonbashi River, but there was shop of hemp wholesale dealer and ship-related appliance and was not able to move there. As mason who lived in this Odawara-cho moved to Minamioda Haramachi (current: 6, Tsuiji), we moved to this Odawaracho (current: 3, Nihonbashimuromachi) reluctantly and opened fish store. Transportation of baggage to this Odawara-cho used seihoriryukawa which got into Isecho from Edobashi Bridge. This river reaches Isecho bank of a river (Shuuga bank) that is this Odawaracho via the U.S. riverbank fish market, the boat bank of a river. Most were used for ship which carried rice to wholesale rice dealer. Wholesale rice dealer let prosperity very work until Genroku Era and we were unfriendly and were opposed so as to compete against inhabitants of this Odawara-cho to dog and cat.

However, riverside fish market propered very much afterwards, and wholesale rice dealer was enviable, and there was not way.

Fish wholesale dealer "rice 0"

Why is it that there are many shops where "rice" is included in in wholesale dealer of fish wholesale dealer "rice 0" riverside fish market?

Fish wholesale dealer (rice 0) of new entry

Inhabitants of this Odawara-cho quarrel with wholesale rice dealer of good Isecho of prosperity, is worst dattoiwaremasu among both. Afterwards, economy of fish market improves, and position of both reverses. Wholesale rice dealer who felt the prosperity of fish market enviable does business substitute.

Wholesale rice dealer "Taro Yoneya soldier of the Imperial Guard" of the Isecho U.S. riverbank fish market did business substitute in 1636 (Kanei 13) and, according to "history of Nihonbashi Bridge fish market" (written by written by Nobuo Okamoto/Kenjo Kido), opened fish store in this Funamachi. The source of business name "rice 0" to be seen in relation wholesaler is seen here now.